Professional
Responsive web
Redesign
Cittamobi - Institutional website
Role
Product Designer
Duration
3 months
Tools
Figma, FigJam
Category
Redesign
Cittamobi’s institutional website had previously been developed by a third-party agency using WordPress and, over time, became complex to maintain, making content management difficult for internal teams.
At the same time, the company was going through important changes:
The app was undergoing visual updates, with more modern and minimalist interfaces;
The brand was being fully refreshed, including a new concept, logo, color palette, and tone of voice;
The website needed to serve different audiences, with pages aimed at both end users (B2C) and companies and partners (B2B).
The challenge was to create a website that was easier to maintain, visually aligned with the app’s new interfaces and the updated brand identity, while clearly structuring information for distinct audiences.
I worked collaboratively with the Product, Marketing, and Monetization teams to map the website’s needs and define the objectives of each section.
As part of the process, I carried out:
Benchmarking of institutional websites and digital products within the same segment;
Definition of the information architecture, considering the segmentation between B2C and B2B;
Creation of a sitemap to organize content, hierarchy, and navigation flows.


















